The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

Kirk Kristofferson; Katherine White; John Peloza

doi:10.1086/674137

journal article Nov 06, 2013

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

Kirk Kristofferson Katherine White

John Peloza

Journal of Consumer Research Vol. 40 No. 6 pp. 1149-1166 · Oxford University Press (OUP)

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Details

Published: Nov 06, 2013
Vol/Issue: 40(6)
Pages: 1149-1166

Authors

Cite This Article

Kirk Kristofferson, Katherine White, John Peloza (2013). The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action. Journal of Consumer Research, 40(6), 1149-1166. https://doi.org/10.1086/674137

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

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