D

Researcher Profile

Daniela Langaro

🏛 Business Research Unit, Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal

1

Publications

11

Citations

3

Co-Authors

1

Active Years

Publications

Journal Article Journal of Marketing Communications Aug 13, 2022

In the eye of the (fire)storm: better safe or sorry ? Crisis communication strategies for managing virality of online negative brand-related content

Daniela Langaro · Sandra Loureiro · Bruno Schivinski · Helder Neves

10.1080/13527266.2022.2109056 11 citations

Publication Timeline

2022

1

Frequent Co-Authors

Bruno Schivinski

Sandra Loureiro