M

Researcher Profile

Mobin Fatma

2

Publications

185

Citations

5

Co-Authors

2

Active Years

Publications

Journal Article Journal of Consumer Marketing Jan 25, 2022

Engaging luxury brand consumers on social media

Imran Khan · Mobin Fatma · Amrinder Singh

10.1108/jcm-10-2020-4175 50 citations

Journal Article Journal of Services Marketing Dec 19, 2019

Brand engagement and experience in online services

Imran Khan · Linda D. Hollebeek · Mobin Fatma · Jamid Ul Islam +1 more

10.1108/jsm-03-2019-0106 135 citations

Publication Timeline

2022

1

2019

1

Frequent Co-Authors

Linda D. Hollebeek