M

Researcher Profile

Max Sutherland

1

Publications

24

Citations

1

Co-Authors

1

Active Years

Publications

Journal Article Journal of Advertising Research Oct 01, 1981

Role of Advertising:Persuasion or Agenda Setting?

Max Sutherland · John Galloway

10.1080/00218499.1981.12468151 24 citations

Publication Timeline

1981

1

Frequent Co-Authors