R

Researcher Profile

Ryan E. Freling

1

Publications

23

Citations

3

Co-Authors

1

Active Years

Publications

Journal Article Journal of Product & Brand Management Oct 30, 2023

The role of brand gratitude in consumer relationships with cool brands

Melanie Moore Koskie · Ryan E. Freling · William B. Locander · Traci H. Freling

10.1108/jpbm-02-2023-4343 23 citations

Publication Timeline

2023

1

Frequent Co-Authors

William B. Locander

Traci H. Freling

Melanie Moore Koskie