How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won-Moo Hur; Hanna Kim; Jeong Woo

doi:10.1007/s10551-013-1910-0

journal article Oct 01, 2013

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Won-Moo Hur

Hanna Kim

Jeong Woo

Journal of Business Ethics Vol. 125 No. 1 pp. 75-86 · Springer Science and Business Media LLC

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Published: Oct 01, 2013
Vol/Issue: 125(1)
Pages: 75-86
License: View

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Cite This Article

Won-Moo Hur, Hanna Kim, Jeong Woo (2013). How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. Journal of Business Ethics, 125(1), 75-86. https://doi.org/10.1007/s10551-013-1910-0

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

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